I thought I'd post a few articles that give us a few takes on why "One for the Money" was pushed so far out.
This is from http://www.hollywoodreporter.com/news/lionsgate-pushes-one-money-jan-170598
"Studios have been busy this week dating movies, including Lionsgate, which will now release Katherine Heigl comedy crime pic One for the Money on Jan. 27, 2012.
One for the Money was originally intended to open this summer, but Lionsgate decided the film was better suited for January, which has become a popular month to open female-skewing fare. (Also, the studio’s fall calendar is full.)
The movie is based on Jane Evanovich’s bestselling book series about female bounty hunter Stephanie Plum."
This article is from: http://blogs.indiewire.com/theplaylist/archives/lionsgate_schedules_katherine_heigls_one_for_the_money_with_a_january_27/
"THR reports that “One For The Money” will now arrive on January 27, 2012 which speaks volumes. Heigl’s last two films—“Life As We Know It” and “Killers”—wound up doing okay business worldwide, but were not the “27 Dresses” or “The Ugly Truth-” sized hits execs were hoping. But the move to early winter, which might be perceived as a dumping ground, is actually a pretty smart move.
The biggest hit of Heigl’s career—“27 Dresses”—had a January bow. Moreover, this year saw Paramount do very well with a female led rom-com, Natalie Portman‘s “No Strings Attached,” which surprised everyone by snagging $70 million domestically and earning over $120 million worldwide. Instead of taking a chance on counter-programming, Lionsgate are taking the safer bet that the dearth of competition in January—which tends to be the leanest of release months—will spell financial success. And the strategy has worked before. Last year, the studio yanked Nic Cage‘s “Season Of The Witch” from its March date and re-scheduled it for the first weekend in January this year. The result? $79 million worldwide. Certainly a much better take than if it had tried to square off in a much more crowded spring frame.
And oh yeah, in case you forgot, “One For The Money” is based on the Janet Evanovich book about a newly-divorced, recently laid-off 30-year-old (Heigl) in New Jersey who becomes a bounty hunter. When life you hands you lemons…you become a bounty hunter."
I, like you, am extremly bummed about the new release date, but I'm trying to think positive. Maybe there is some method to Lionsgate's madness here. If "27 Dresses" did so well with a January release date, then maybe it's not such a bad idea afterall!!
I'm just worried about how the media, the fans, the curious about the new movie, and the undecided are going to perceive all these date bumps! Irregardless of Lionsgate's release date musical chairs, I remain a true believer that this movie is going to kick butt, and I'm still planning on sitting anxiously in my seat opening night, whenever that might be, with my buttered popcorn, Red Vines, and bottled water thoroughly blown away by my beloved book coming to life!! I don't care what anyone says...Katherine Heigl is Stephanie Plum, and she is going to rock this movie.!!!!
I know this is frustrating, guys, but we've waited years for anyone to even think about making "One for the Money", so we can push ourselves through 10 more months for the good of the movie, right? Maybe?
All I can say is Lionsgate better release an awesome trailer and some kick ass stills to tide me over until then cuz I don't know how long my nearly opaque patience can hold out...Mama ain't happy!! Make me happy, Lionsgate!! Redeem yourselves!!
P.S. A public statement revealing how successful the prescreenings were might not be a bad idea either to set some speculating minds at ease! JMHO!!
C'mon guys! The release news was a major blow to the guts, but we are Plum fans...and Plum fans are badass!! Okay that was corny, but I'm feeling a little Braveheartesque this morning. hahaha!!
